To submit the project, I created a video about the campaign going into more detail and depth about the issues facing museums and the decisions I made.
With the promotional material telling the story, to raise awareness for the campaign the animated typography is to be projected on to museums across the country. Highlighting the physical location of the museum to the public.
Based on the Artfund_ extender, the identity was made adaptable to convey the issues facing our museums. It can be applied across the promotional material to deliver the narrative and embellish further on how much museums contribute to society.
Covid-19 has had a massive impact on museums. Having very few visitors in recent times, many face the real proposition of shutting their doors forever. Artfund_ & the YCN Student Awards set a brief to create a campaign to get people using museums again.